Guitar Strings

Justin Guitar

Justin Guitar is a successful coaching and teaching platform that has helped millions of people learn to play the guitar.

  1. Stakeholder interviews

  2. UX review and cognitive walkthrough

  3. Competitor analysis

  4. Web analytics

  5. Qualitative user survey with natural language processing (NLP)

  6. Usability testing and semi-structured user interviews

  7. Persona creation and customer journey mapping

  8. Insight report and roadmap workshop

  9. Information architecture

  10. Wireframes and UX design consultation

What I Did
Filtered Coffee

Rijo 42

Rijo 42 is a northern-based coffee company that wants to push the boundaries on B2B sales and stand out for their sustainability.

  1. Stakeholder interviews

  2. Posner task (implicit attention test)

  3. Emotional stroop test (implicit attention test)

  4. Go-no-go association test (implicit association test)

What I Did
Clay Bowls for Sale

YE Marketplace

YE Marketplace is the only digital platform with which people under the age of 18 can legally accept online payments from customers in the UK.

  1. Stakeholder interviews

  2. Usability testing

  3. Semi-structured interviews

  4. Comparative benchmarking

  5. Affinity diagram

  6. Flow diagrams

  7. Sketched and iterated

  8. Medium fidelity prototyping

What I Did