Qualitative research specialist with a background in social anthropology, user experience and web design. Passionate about culture, social equity and using technology to create positive social change.
UX Design Institute
Professional Diploma, 2019
Projects undertaken in:
User research and goals
Structure and navigation
Design principles and patterns
Wireframing and prototyping
University of Oxford
MPhil Development Studies, 2014 to 2016
Courses taken include:
Qualitative and quantitative research methods
BA (Hons) Development and Social Anthropology, 2009 to 2013
First class combined honours, 3.99 GPA
Research & Design
UX Researcher and Design Consultant
Pomegranate Media, 2020 - present
Scope and craft research strategy; engage clients and stakeholders; conduct research; synthesize findings and deliver actionable insights; develop sketches and concepts; create and design wireframes; collaborate with UI and engineering teams.
UX Researcher and Designer
Young Enterprise, 2019
Conducted research through usability tests and interviews; designed and iterated workflows and interfaces; prototyped a more approachable and recognizable marketplace software for YE Marketplace consumers and retailers.
Freelance, 2016 to 2019
Designed and built websites for Prana Yoga Oxford, Everybody Holistic and other clients; worked closely with stakeholders; conducted guerilla usability tests; built, embedded, and styled elements using HTML and CSS.
University of Oxford (UK & India), 2015 to 2016
Conducted semi-structured interviews; coded interview data using TAMSAnalyzer; analysed data; summarised findings in Master's thesis.
OxPolicy, 2015 to 2016
Managed a team of researchers conducting both secondary and primary research; chaired regular meetings; set goals and ensured targets were met; facilitated communications between the research team and external partners.
Sukhibhava (India), 2015
Conducted surveys and structured interviews with women in resource-poor areas; analysed data; produced marketing and training materials based upon research findings; assisted in the training of local micro-entrepreneurs.
ORCA Foundation (South Africa), 2010 to 2012
Assisted researchers in conducting cetacean population surveys and measuring the growth of rescued sea turtles before release; summarised findings in public reports.
Cassandra Cardiff Yoga, 2013 to present
Manage, market and teach yoga classes and teacher training programmes; design websites for yoga professionals and businesses; manage MindBody booking software and websites for Everybody Studio and Prana Yoga Oxford.
Oxfordshire Area Manager
Young Enterprise, 2017 to 2019
Recruited, trained and supported volunteer business advisers and board members; marketed and sold Young Enterprise programmes; built and managed client relationships; delivered programmes; fundraised; managed KPIs and local contracts.