Professional Summary

Qualitative research specialist with a background in social anthropology, user experience and web design. Passionate about culture, social equity and using technology to create positive social change.


UX Design Institute

Professional Diploma, 2019

Projects undertaken in:

  • User research and goals

  • Structure and navigation

  • Design principles and patterns

  • Interaction design

  • Wireframing and prototyping

University of Oxford

MPhil Development Studies, 2014 to 2016

Courses taken include:

  • Qualitative and quantitative research methods

  • Social anthropology

  • Statistics

Dalhousie University

BA (Hons) Development and Social Anthropology, 2009 to 2013

First class combined honours, 3.99 GPA

Research &  Design

UX Researcher and Design Consultant

Pomegranate Media, 2020 - present

Scope and craft research strategy; engage clients and stakeholders; conduct research; synthesize findings and deliver actionable insights; develop sketches and concepts; create and design wireframes; collaborate with UI and engineering teams.

UX Researcher and Designer

Young Enterprise, 2019

Conducted research through usability tests and interviews; designed and iterated workflows and interfaces; prototyped a more approachable and recognizable marketplace software for YE Marketplace consumers and retailers. 

Web Designer

Freelance, 2016 to 2019

Designed and built websites for Prana Yoga Oxford, Everybody Holistic and other clients; worked closely with stakeholders; conducted guerilla usability tests; built, embedded, and styled elements using HTML and CSS.

Ethnographic Researcher

University of Oxford (UK & India), 2015 to 2016

Conducted semi-structured interviews; coded interview data using TAMSAnalyzer; analysed data; summarised findings in Master's thesis.

Research Coordinator

OxPolicy, 2015 to 2016

Managed a team of researchers conducting both secondary and primary research; chaired regular meetings; set goals and ensured targets were met; facilitated communications between the research team and external partners.

Research Assistant

Sukhibhava (India), 2015

Conducted surveys and structured interviews with women in resource-poor areas; analysed data; produced marketing and training materials based upon research findings; assisted in the training of local micro-entrepreneurs.

Research Assistant

ORCA Foundation (South Africa), 2010 to 2012

Assisted researchers in conducting cetacean population surveys and measuring the growth of rescued sea turtles before release; summarised findings in public reports.

Other Experience


Cassandra Cardiff Yoga, 2013 to present

Manage, market and teach yoga classes and teacher training programmes; design websites for yoga professionals and businesses; manage MindBody booking software and websites for Everybody Studio and Prana Yoga Oxford.

Oxfordshire Area Manager

Young Enterprise, 2017 to 2019

Recruited, trained and supported volunteer business advisers and board members; marketed and sold Young Enterprise programmes; built and managed client relationships; delivered programmes; fundraised; managed KPIs and local contracts.


  • Qualitative research

  • Participant observation

  • Interviews

  • Survey design

  • Data coding

  • Data analysis

  • Wireframing

  • Prototyping

  • Figma

  • Adobe XD

  • HTML

  • CSS

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© Cassandra Cardiff 2019