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Cassandra Cardiff


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Hi, I'm Cassie! 👋 

I'm a user experience researcher in London, UK. 🌧️

My academic background is in social anthropology. I'm fascinated by the relationship between humans and technology. Led by my values, I'm interested in using tech to make the world better.

What I do

I've worked with a variety of clients across education, health care, government and consumer goods sectors, and have led both user experience and customer research for stakeholders seeking to improve their messaging, engagement, acquisition and conversion through digital design.

Sharing research results isn't enough. I believe in making insights actionable, and utilise my practical knowledge in user experience design to make tangible recommendations for improvement that clients can act on.


Mixed methods make stronger insights

I use a wide-range of methodologies and work with clients to develop the most impactful research plans based upon their needs, time constraints and budgets. I advocate for a mixed method approach and data triangulation to ensure the highest quality outcomes for clients and their customers.

My methodologies include:

  • Contextual analysis

  • Usability testing, card sorting and tree testing

  • Semi-structured interviews

  • Surveys (both qualitative and quantitative)

  • Longitudinal diary studies

  • Social listening

  • Lab based measures, including electroencephalography (EEG), galvanic skin response (GSR), heart rate variability (HRV) and eye tracking

  • Implicit cognition testing

  • Web analytics (eg. Google Analytics and Hotjar)

Past clients

My digital agency experience has given me the opportunity to work with diverse and exciting clients across a range of sectors.

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